PUNE: A city-based student Mythili Gosavi encountered a sudden traffic jam on a generally empty small ghat patch leading to Lavale last week. She saw a girl hop out of a moving car and dance alongside it.
The girl, Gosavi said, was taking the latest social media challenge — #KikiChallenge — which started in the US this year. The challenge requires a passenger to hop out of the moving vehicle and groove to the rapper Drake’s song ‘In my feelings’.

Gosavi said, “I was on my way to Flame University to pick up a friend when the traffic suddenly slowed down. A girl jumped out of a slow moving car and started dancing on the road causing the vehicles behind to slow down.”

With many celebrities across the world taking up the challenge and uploading their videos online, thousands of people globally, age no bar, have been following suit and accepting the challenge. Various police departments in India and overseas have issued warnings and advisories to citizens to refrain from taking up the challenge. “Dance on the floors, not on the roads,” the Delhi police tweeted on Tuesday.

The Uttar Pradesh police’s tweet was directed to parents. It read, “Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life except #kikichallenge”

The police aren’t the only ones unhappy with this challenge. A city student, Shivam Singh, said it is not just youngsters who are accepting the challenge. “I was browsing through Instagram when I saw a video which my friend posted of his mother taking the #kikichallenge. The challenge is being taken by people irrespective of their age,” he said.

Singh added such a challenge is anything but fun. “First, hopping out of a moving vehicle itself is dangerous. Second, the car continues to move slowly with the passenger door open which can lead to accidents. Lastly, it leads to traffic chaos,” he said.

The deputy commissioner of police (traffic) Ashok Morale said the Pune traffic police has not come across people taking this challenge yet. “We, however, advise Puneites to refrain from accepting this challenge, which poses as a threat to their lives and others. If we find anyone taking this challenge, action will be initiated against the person immediately,” he added.

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